Patton Technology Solves ROI Challenge of EMV Compliance for US Fuel Retailers3.3.2016 Leveraging existing underground copper network infrastructure, CopperLink Ethernet Extenders offer gas station operators a simplified path to Ethernet connectivity for EMV-compliance. CopperLink™ Ethernet Extenders... Going the Distance
Against the backdrop of widespread failure among retailers to achieve compliance with EMV (chip-card) point-of-sale (POS) technology, Patton’s CopperLink Ethernet Extenders offer fuel retailers an innovative solution that promises return on investment (ROI). For gas station operators, converting to EMV technology requires replacing outmoded card-reader-in-dispenser (CRIND) equipment with new EMV-compliant payment terminals. But that’s the easy part. The deeper pain point for gasoline vendors is the expense, delay, and business disruption incurred by digging up pavement to install new cabling (CAT5e or CAT6) in order to deliver broadband Ethernet/IP connectivity from the station’s convenience store to the EMV card readers in the gas pumps. Patton’s CopperLink Ethernet Extenders are designed to solve such Ethernet-connectivity challenges by delivering Ethernet over the previously-installed copper twisted-pair cabling already in the ground. With a CopperLink device installed at the pump, and another in the back room of the sales kiosk or “quick-mart”, Patton technology can deliver reliable Ethernet connections up to 5,000 feet over existing copper RS-232/RS-485 or dial-up network infrastructure. No digging, no inspections, no delays, no disrupted business operations. An added benefit: Patton’s CopperLink technology enables such exciting new forecourt applications as digital signage, streaming video, IP-video surveillance, phone or intercom communications—plus such cloud-enabled applications as remote-management and asset-tracking. With CopperLink solutions delivering future-proof bandwidth that reaches the forecourt and beyond, retailers can invest their capital in profit-generating mechanisms that promote increased impulse sales: network-enabled fuel dispensers with video and audio, customer loyalty apps, suggestive selling, and advertising. For more information about the CopperLink solution for fuel retailers—including model numbers, specifications, and application drawings—download the full-color Patton publication: >>CopperLink EMV-Compliant Dispensers Solutions Guide 1 EMV, a.k.a. chip-card or smart-card technology, is an acronym for EuroPay, MasterCard, and Visa-- the three companies that originally created the standard Media Contact: Patton Glendon Flowers [email protected] +1 301 975 1000 ### About Patton Patton is all about connections. It is our joy and mission to connect real-world customer challenges with high-quality, right-priced solutions—complemented by unrivaled customer service and technical support. Incorporated 1984, Patton has built everything from micro-sized widgets that connect "this-with-that," to carrier-grade Telecom gear that connects subscribers to service-providers. Patton's specialty is interconnecting legacy TDM and serial systems with new-generation IP-based voice, data, and multi-media technologies. Headquartered in Gaithersburg, MD, USA, Patton equipment—including VoIP, Ethernet extension, and wireless router technologies—is up-and-running in carrier, enterprise and industrial networks worldwide. Patton works in connection with a growing network of technology, business, and sales-channel partners. To connect with local-market requirements, Patton operates training and support centers in Switzerland, Hungary, Lebanon, India and the USA. Patton… Let's Connect! |
